Now that’s what you call engaging. Whether it’s a web site or print collateral piece, my print and web design must always do one thing: get people to respond to it. To do that, I start by asking two questions:

• Who is your audience?
• What are your key objectives and goals?

Over the years, this process has been proven to create powerfully effective pieces of work – for small one-person businesses to Fortune 500 companies. All of which proves that is not just automobile design where form follows function.