Wy’East was suffering from a legacy of change in personnel, as well as sudden competition in the marketplace. The website was stagnant and old fashioned, low on content, and poor with regard to SEO and other metrics.
We revised the site, using the best aspects of the corporate brand along with a solid structure of information architecture built around improved content and best practices in SEO.
Analytics 60 days out of the gate showed astonishing improvement. Wy’East was thrilled.